I grew up playing with Photoshop in my Dad’s print shop. I wasn’t like most kids. I didn’t write that I wanted to be an astronaut or a rock star on my 1st grade poster boards. I wanted to be a graphic designer.

My favorite thing to design is emails that speak to new comers and loyalists.

Expertise in Photoshop, Illustrator and InDesign. Heavy experience in retail signage / print design as well.

Taking design to the customer. I believe that you need product/visual appeal are as important as the ease of the experience. I like to look at sites and brands through the eyes of a customer to influence designs of landing pages and campaigns. Whether it is conversion or communication of “what this can do for you”, I love designing e-commerce experiences.

As a graphic designer, I didnt want to be just a creator. I wanted to understand and be part of the WHY as well. I had always been in tune with consumer behavior and campaigns that drove LTV and CTR, but I felt like I needed to backing pr prove it. I decided to get my Masters in Marketing to be the well-rounded creative director and asset that I knew I was in person, and put it on paper.

• Email design

• Creative direction (photoshoots, etc)

• SMS marketing

• Video production

• Cohesive brand & storytelling across all channels (ecomm, social, communications

• Analytics reporting & management to drive creative actions

• All-in CRM management

• Influencer collabs, campaigns & communities management

• Freelancers, agencies & external resources finding, hiring, managing