Bio
LAUREN GREENE
Graphic designer at heart, marketer by trade. I build thoughtful, revenue-driving DTC brands where story and performance work as one.
I approach my work with the belief that skills and talent are the floor; character defines the ceiling. I’m known for being steady, highly accountable, and deeply invested, someone who cares as much about the outcome as the process it takes to get there.
Much of my career has been spent operating as a true one-person team, leading strategy while also executing across design, Shopify, and digital campaigns. I bring cohesion, speed, and a strong sense of brand and community to every part of the business.
I thrive in small, fast-moving teams where that level of ownership and care can make a meaningful impact. I’d love the opportunity to build something meaningful together.
CAT MOM
MARATHONER
COFFEE-LOVER
I MADE MATT DAMON CRY ONCE
Why did you get your Masters in Marketing?
I grew up in my dad’s print shop, playing in Photoshop and writing trite headlines. While other kids wanted to be rock stars or firefighters, I knew from single digits that I wanted to be a graphic designer. I followed that path pretty seamlessly, excelling through school and building a strong creative foundation along the way.
But the truth is, creativity always felt natural to me. It came easily. And I could feel there was more in me than just the visuals. I had opinions, instincts, and a pull toward directing the bigger picture, not just designing within it. I had the street cred, but not the boom smarts.
I decided to get my Master’s in Marketing, partly to prove it to others, but mostly to prove it to myself. It gave structure to what I already felt intuitively and expanded how I think about strategy, analytics, full-scale campaigns, sales funnels, and consumer behavior. Now I bring both together in my work, blending instinct with intention.
A graphic designer with Shopify expertise?
I’ve spent the last 3+ years exploring, teaching myself, and falling in love with Shopify. From designing landing pages, to launching homepage campaigns, improving PDPs, reporting on analytics to turn into designs and more.
I have experience designing in Shopify for large 10M brands and emerging brands building sites starting from scratch. I translate growth strategy and direct-response principles into conversion-focused page experiences by grounding design decisions in real customer data. Using Shopify and Klaviyo analytics, I identify what customers are engaging with, purchasing, and responding to across campaigns and flows.
I then apply those insights directly to the site—building landing pages, PDP sections, and campaign experiences that align with both acquisition and retention goals. For new customers, that often means education-forward storytelling and clear value props. For returning customers, I focus on deeper product narratives, loyalty, and brand affinity.
Because I own both the marketing strategy and the design execution, I’m able to quickly test, iterate, and optimize—ensuring that each page not only looks polished, but actively drives conversion and revenue.